GLong Ltd

In short: an editorial portfolio website for GLong Ltd, Wellington heritage painters and plasterers. Enquiries now reference specific projects from the portfolio and arrive with budgets that match the work.

Fifteen years of craft, a directory-listing website

GLong Ltd had spent fifteen years building a reputation across Wellington for the kind of painting and plastering that ends up in architecture magazines: Venetian finishes, heritage restorations, exterior schemes on homes worth defending. Their old website read like a generic tradesperson listing, so every quote conversation started with the wrong frame: price first, craft second.

An editorial portfolio

• Each project treated the way a gallery treats a piece of work, with serif headlines, high-contrast layouts and full-bleed photography, so the finished surfaces speak before any copy does.
• A clear service structure separating interior, exterior, heritage and decorative finishes, each with its own brief on the process and what makes it different.
• A short contact path that matches the rest of the brand: measured and considered, with no aggressive hooks.

What changed

The team reports a noticeable shift in how prospective clients arrive. Enquiries reference specific projects from the portfolio and come with a budget that matches the work, rather than expecting commodity pricing. The site has become a sales tool the team sends ahead of a site visit, doing most of the qualifying before the first conversation.