DoMyLaundry

In short: we replaced DoMyLaundry’s WordPress site with a custom web app that takes orders, charges customers and sends jobs to drivers. We moved its blog across and kept the old page addresses working, so the search traffic the old site earned points at the new one.

Orders, payments and drivers, without losing search

DoMyLaundry is an Auckland laundry service with free pickup and delivery: it collects, washes, dries and folds, and brings everything back within two days. Its WordPress site carried a library of blog posts about laundromats from Glen Eden to Howick, and those posts brought in local search traffic. The new site had to take orders, payments and driver jobs in one place without throwing that traffic away.

What we built

A custom Laravel and Vue web app that handles the whole job:

• Online ordering and Stripe payments.
• Charged by weight: each bag is weighed after pickup, with any coupon applied at the weigh-in.
• Driver jobs synced to WooDelivery for every pickup and delivery.
• A customer portal for tracking orders, with passwordless login-link sign-in.
• Every customer and order synced to ActiveCampaign, so the team can follow up without exporting spreadsheets.

A migration, not a relaunch

• All 32 blog posts imported, and the old addresses redirected to their new pages.
• Location pages added for the Auckland areas DoMyLaundry serves.
• No dead ends: anyone following an old link or search result lands on the matching new page instead of an error.

The new site is only just live, so it is too early to report search results for it; we will add them here once they settle.

The September refresh

We refreshed the marketing pages to match the look customers already knew from the old site, and added a booking card to the home page. It shows a price as soon as a customer picks a bag size, so a quote takes under a minute, and checks whether their address is inside the service area before they start an order.