Merlin Wise
Home Work G&L Accountants
Case study · Web Design

G&L Accountants

Bilingual landing page for an NZ tax agency — English and Vietnamese.

weblanding-pagemultilingualaccounting
gltax.co.nz
G&L Accountants
Launched 9 June 2026 Visit live site

G&L Accountants is an approved tax agent serving small businesses across New Zealand — financial statements, income tax, GST returns, payroll and PAYE. A large part of their client base is Vietnamese-speaking business owners who would rather discuss their accounts and obligations in their own language. They needed a single, credible page that could win a free consultation from either audience without splitting the brand in two.

We built a focused one-page site that does one job well: turn a visitor into a booked consultation. The page leads with the core services, backs them with clear reasons to choose the firm, and lays out transparent starting prices so there are no surprises before the first call. A three-step “how it works” section removes the friction of switching accountants, and every section funnels to the same free-consultation and quote actions. The whole thing is bilingual — a language switch flips the entire page between English and Vietnamese, with matching hreflang markup so each version is indexed correctly.

The result is a lightweight, fast-loading landing page that reads as professional in both languages and qualifies leads before the accountant ever picks up the phone. For a service business that runs on trust and word of mouth, it gives G&L a single link they can hand to any prospective client — in the language that client is most comfortable reading.