Diamond Nail

In short: a brand-led website for Diamond Nail, a boutique Ponsonby nail studio. New clients now arrive having seen the gallery, with clearer expectations about style and timing, which lifts conversion from enquiry to booking.

Better work than the website showed

Diamond Nail’s work is meticulous nail art, considered colour palettes and a quiet salon experience. Their basic website looked like every other booking template in the category. Walk-in clients were converting fine, but the site was not pulling its weight as a referral channel or as proof of the studio’s level.

A site that feels like the studio

• Clean, calm and image-led, with typography and spacing that let the work breathe.
• A short, decisive service menu with clear pricing and an obvious next step to book.
• A rotating portfolio band of seasonal looks, so the gallery feels alive without becoming a maintenance burden.
• One tap to get in touch on mobile, where most of the audience actually is.

What changed

The studio’s online presence now matches the in-person experience. New-client enquiries arrive having already seen the gallery, with clearer expectations about style and timing, which means better first appointments and more enquiries turning into bookings.