The Cleaning Crew

The Cleaning Crew run a thriving cleaning operation across Auckland — commercial, residential, and specialised contracts, 3,000+ jobs completed, a fully police-checked team, and 24/7 emergency callout availability. The reputation was strong; the inbound pipeline relied almost entirely on word-of-mouth and a thin organic presence. Whenever they needed to fill capacity quickly — a new commercial contract opening, a quiet residential week — there was no lever to pull.

We built and run their Google search programme as a steady acquisition engine sitting alongside the organic referral flow. Campaigns are split by service intent (commercial vs residential vs specialised) so the messaging and landing experience match what the searcher actually wants. Geo-targeting is tight to Auckland metro with bid modifiers for the suburbs where the team operates most efficiently. A dedicated call-tracking number lets us attribute phone enquiries — which still represent a meaningful share of conversions in the trades — back to the keywords that drove them.

Reporting is a monthly written summary, not a dashboard dump. We tell the team what we spent, what came back, which campaigns we shifted, and what next month’s focus is. The account stays in their name on their billing — they could walk away with everything tomorrow. Most months they don’t, because the campaigns pay back faster than any other channel.