The Cleaning Crew

In short: we run The Cleaning Crew’s Google search campaigns across Auckland, split by commercial, residential and specialised cleaning, with call tracking that ties phone enquiries back to the keywords that drove them. Most months the campaigns pay back faster than any other channel they use.

A strong reputation with no lever to pull

The Cleaning Crew run a thriving operation across Auckland: commercial, residential and specialised contracts, 3,000+ jobs completed, a fully police-checked team and 24/7 emergency callouts. But new work relied almost entirely on word of mouth and a thin organic presence. Whenever they needed to fill capacity quickly, a new commercial contract or a quiet residential week, there was nothing to switch on.

How the campaigns are built

• Split by what the searcher wants: commercial, residential and specialised, each with its own messaging and landing experience.
• Tight geo-targeting to Auckland metro, with bid adjustments for the suburbs the team serves most efficiently.
• A dedicated call-tracking number, so phone enquiries, still a big share of conversions in the trades, are tied back to the keywords that drove them.

Reporting you can read

• A monthly written summary, not a dashboard dump: what we spent, what came back, which campaigns we shifted and what next month’s focus is.
• The account stays in their name, on their billing. They could walk away with everything tomorrow. Most months they don’t, because the campaigns pay back faster than any other channel.