Bánh Mì King
Website and local SEO for an Auckland CBD Vietnamese bánh mì shop — first in the Google map pack for "banh mi auckland" within two months of launch.
Checked 9 Oct 2026: map pack by a Google search; organic position from Google Search Console (average 4.1, 29 Sep–7 Oct). Search results vary by location and change over time.
In short: a website and local SEO for a new bánh mì shop on Queen Street, built to show up on Google from day one. Two months after launch it was first in the Google map pack for “banh mi auckland”.
A new shop in a crowded search
Bánh Mì King opened in the Auckland CBD with a simple proposition: a proper Vietnamese bánh mì, made the traditional way, from a kitchen that turns out more than a hundred of them a day. What they did not have was any way for the people searching “banh mi auckland” every month to find them. A new shop in a competitive food category needs to show up on Google on day one, and the site had to earn that as well as sell the sandwich.
Menu first, phone first
The site is built around the two things a hungry person wants: what is on the menu, and how fast can I get it.
- The home page leads with the food, full-bleed and appetising, with a call button and the menu one tap away on a phone.
- The menu page lays out the seven bánh mì fillings, the phở, vermicelli and rice paper rolls, and the Vietnamese iced coffee, with prices that match the counter.
- The about page tells the story from the streets of Vietnam to Auckland, with Vietnamese phrases where they belong, because the audience includes people who grew up with this food.
- The contact page carries the address, hours and a click-to-call number, so the shop works as a listing as well as a website.
Local search from the first page
- Location-led titles and headings on every page.
- Structured data for the restaurant, its menu and its opening hours.
- A fast static build that scores well on Core Web Vitals.
- A Google Business Profile wired to the site.
Two months later
A search for “banh mi auckland” shows Bánh Mì King first in the Google map pack, above every other bánh mì shop in the city, and fourth in the organic results, where the only pages above it are editorial round-ups from Eat It Auckland, Reddit and Urban List. It is the first restaurant website on the page for one of the most competitive food searches in Auckland, and it also sits on the first two pages nationally for “banh mi near me” and “best banh mi auckland”. For a shop that sells lunch, that is the difference between being a secret and being busy.
Selected screens.
