Ric Lounge

In short: a new website and local SEO for a Riccarton hair, nail and spa lounge whose old template site undersold it. Ric Lounge is now number one on Google for “riccarton nails”.

A calm salon behind a generic template

Ric Lounge is a small team of senior stylists and nail technicians on Riccarton Road, a few minutes from Westfield Riccarton, with more than a decade of craft behind them and a room designed to feel like an exhale. Their previous website was a template with a generic service list, no sense of the space, and a booking path buried behind a contact form. In a suburb with a nail salon on every corner, it was neither winning new customers from Google nor doing justice to the salon.

Built around being there

• Full-bleed photography of the lounge itself, a warm neutral palette, and copy that promises calm rather than shouting about deals.
• A page for every service, from hair and colour to nails, head spa, lashes, brows and waxing, each with a full price list.
• Booking one tap from every page, and a contact page with the address, hours and a click-to-call number.
• A gifting page that turns vouchers into a proper product, with the gallery and testimonials doing the persuading a price list cannot.

Built for Google as much as for clients

The salon lives or dies on local search, so the build covered:

• Location-led titles for Riccarton and Christchurch.
• Structured data for the business, its services and its opening hours.
• Every old URL redirected, so nothing the previous site had earned was lost.
• A fast static build that passes Core Web Vitals.

The results

Ric Lounge is number one on Google for “riccarton nails” and in the top three for “nails riccarton”, “nail salon riccarton” and “riccarton mall nails”, the searches that bring people through the door, with the hair and waxing pages climbing behind them.